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Qualitative Methods For Marketplace Research Sayre Shay

  • SKU: BELL-238660200
Qualitative Methods For Marketplace Research Sayre Shay
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Qualitative Methods For Marketplace Research Sayre Shay instant download after payment.

Publisher: Thousand Oaks, Calif. : Sage
File Extension: PDF
File size: 8.78 MB
Author: Sayre, Shay
Language: English
Year: 2001

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Qualitative Methods For Marketplace Research Sayre Shay by Sayre, Shay instant download after payment.

xv, 255 pages : 24 cm, The author draws on techniques from anthropology, sociology, psychology, and communication to guide the reader through all the naunces of qualitative methods needed to develop and analyse state-of-the-art market place studies, Includes bibliographical references (pages 241-247) and index, Approaching Qualitative Methods -- Getting Ready to Research -- Choosing A Research Model -- Data Collection: Techniques and Tools -- Text Analysis and Reporting

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