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101 Things I Learned In Advertising School Tracy Arrington Matthew Frederick

Name: 101 Things I Learned In Advertising School Tracy Arrington Matthew Frederick
SKU: BELL-56706372
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (94 reviews)

SKU: BELL-56706372

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

94 reviews

101 Things I Learned In Advertising School Tracy Arrington Matthew Frederick instant download after payment.

Publisher: Crown/Archetype

File Extension: EPUB

File size: 21.15 MB

Author: Tracy Arrington & Matthew Frederick

Language: English

Year: 2018

Product desciption

101 Things I Learned In Advertising School Tracy Arrington Matthew Frederick by Tracy Arrington & Matthew Frederick instant download after payment.

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn't sex sell?
Written by an experienced advertising executive and instructor, 101 Things I...