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Actionable Web Analytics Using Data To Make Smart Business Decisions Jason Burby Shane Atchison

SKU: BELL-4096436

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

28 reviews

Actionable Web Analytics Using Data To Make Smart Business Decisions Jason Burby Shane Atchison instant download after payment.

Publisher: Wiley

File Extension: PDF

File size: 2.22 MB

Pages: 268

Author: Jason Burby; Shane Atchison

ISBN: 9780470124741, 0470124741

Language: English

Year: 2007

Product desciption

Actionable Web Analytics Using Data To Make Smart Business Decisions Jason Burby Shane Atchison by Jason Burby; Shane Atchison 9780470124741, 0470124741 instant download after payment.

As a marketer it is important to understand how our customers and prospects are interacting with your brand, especially in the digital space. This book is about the why, not just the how, of digital analytics and beyond. It is intended to help marketers understand how to better leverage insights and shift their teams to focus on digital success, not just the masses of data. Often this means shifting process, attitudes and people to create a "culture of analysis" inside your organization. 'Actionable Web Analytics' shares the proven framework for making that shift in thinking for digital teams.