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Advances In Advertising Research Vol Xi Designing And Communicating Experience 1st Edition Martin Kj Waiguny

  • SKU: BELL-34492970
Advances In Advertising Research Vol Xi Designing And Communicating Experience 1st Edition Martin Kj Waiguny
$ 35.00 $ 45.00 (-22%)

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Advances In Advertising Research Vol Xi Designing And Communicating Experience 1st Edition Martin Kj Waiguny instant download after payment.

Publisher: Springer Gabler
File Extension: PDF
File size: 4.94 MB
Pages: 362
Author: Martin K.J. Waiguny, Sara Rosengren
ISBN: 9783658322007, 3658322004
Language: English
Year: 2021
Edition: 1

Product desciption

Advances In Advertising Research Vol Xi Designing And Communicating Experience 1st Edition Martin Kj Waiguny by Martin K.j. Waiguny, Sara Rosengren 9783658322007, 3658322004 instant download after payment.

This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and execution, media placement, as well as online and social media. Distinguishing between digital, classic, subtle and alternative advertising formats, renowned scholars from around the globe contribute state-of the-art research on these issues in 23 chapters. Advances in Advertising Research are published by European Advertising Academy (EAA). This volume is a compilation of research presented at the 18th International Conference in Advertising (ICORIA), which was held in Krems (Austria) in June 2019. The conference gathered around 150 participants from all over the world.

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