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Advances In Advertising Research Volume 2 2011th Edition Shintaro Okazaki

Name: Advances In Advertising Research Volume 2 2011th Edition Shintaro Okazaki
SKU: BELL-2355138
Price: 31.00 USD
Availability: InStock
Rating: 5 (80 reviews)

SKU: BELL-2355138

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

80 reviews

Advances In Advertising Research Volume 2 2011th Edition Shintaro Okazaki instant download after payment.

Publisher: Gabler

File Extension: PDF

File size: 3.48 MB

Pages: 505

Author: Shintaro Okazaki

ISBN: 9783834931344, 3834931349

Language: English

Year: 2011

Edition: 2011

Product desciption

Advances In Advertising Research Volume 2 2011th Edition Shintaro Okazaki by Shintaro Okazaki 9783834931344, 3834931349 instant download after payment.

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume grew out of research papers presented at the 9th ICORIA (International Conference on Research in Adversiting) which has held at Universidad Autonoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and marketing scholars located all over the world, thereby setting an example of diversity and plurality in our ICORIA community. The goal of this book is breaking new ground in both theory and practice. Each chapter tries to shed light on challenging topics and offer insights that are considerable value for advancing our knowledge.