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Advances In National Brand And Private Label Marketing Fourth International Conference 2017 1st Edition Francisco J Martnezlpez

  • SKU: BELL-5884550
Advances In National Brand And Private Label Marketing Fourth International Conference 2017 1st Edition Francisco J Martnezlpez
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Advances In National Brand And Private Label Marketing Fourth International Conference 2017 1st Edition Francisco J Martnezlpez instant download after payment.

Publisher: Springer International Publishing
File Extension: PDF
File size: 2.86 MB
Pages: 207
Author: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén (eds.)
ISBN: 9783319597003, 9783319597010, 3319597000, 3319597019
Language: English
Year: 2017
Edition: 1

Product desciption

Advances In National Brand And Private Label Marketing Fourth International Conference 2017 1st Edition Francisco J Martnezlpez by Francisco J. Martínez-lópez, Juan Carlos Gázquez-abad, Kusum L. Ailawadi, María Jesús Yagüe-guillén (eds.) 9783319597003, 9783319597010, 3319597000, 3319597019 instant download after payment.

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.

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