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Advances In National Brand And Private Label Marketing Third International Conference 2016 1st Edition Francisco J Martnezlpez

  • SKU: BELL-5485168
Advances In National Brand And Private Label Marketing Third International Conference 2016 1st Edition Francisco J Martnezlpez
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Advances In National Brand And Private Label Marketing Third International Conference 2016 1st Edition Francisco J Martnezlpez instant download after payment.

Publisher: Springer International Publishing
File Extension: PDF
File size: 2.5 MB
Pages: 159
Author: Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Els Gijsbrecht, (eds.)
ISBN: 9783319399454, 9783319399461, 3319399454, 3319399462
Language: English
Year: 2016
Edition: 1

Product desciption

Advances In National Brand And Private Label Marketing Third International Conference 2016 1st Edition Francisco J Martnezlpez by Francisco J. Martínez-lópez, Juan Carlos Gázquez-abad, Els Gijsbrecht, (eds.) 9783319399454, 9783319399461, 3319399454, 3319399462 instant download after payment.

This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.

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