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Advertising Account Planning A Practical Guide Illustrated Edition Larry D Kelley

Name: Advertising Account Planning A Practical Guide Illustrated Edition Larry D Kelley
SKU: BELL-1387208
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (10 reviews)

SKU: BELL-1387208

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

10 reviews

Advertising Account Planning A Practical Guide Illustrated Edition Larry D Kelley instant download after payment.

Publisher: M.E. Sharpe

File Extension: PDF

File size: 5.3 MB

Pages: 169

Author: Larry D. Kelley, Donald W. Jugenheimer

ISBN: 9780765617293, 0765617293

Language: English

Year: 2006

Edition: illustrated edition

Product desciption

Advertising Account Planning A Practical Guide Illustrated Edition Larry D Kelley by Larry D. Kelley, Donald W. Jugenheimer 9780765617293, 0765617293 instant download after payment.

Concise yet comprehensive, this practical guide covers the critical role of the account planner in advertising. Drawing on their extensive experience in the field, the authors follow the logical progression of the account-planning task from start to finish, including understanding the customer, defining the target market, defining the benefit, brand positioning, the creative brief, and measuring success.