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Advertising Concept And Copy Third Edition 3rd Revised George Felton

Name: Advertising Concept And Copy Third Edition 3rd Revised George Felton
SKU: BELL-46774268
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (40 reviews)

SKU: BELL-46774268

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

40 reviews

Advertising Concept And Copy Third Edition 3rd Revised George Felton instant download after payment.

Publisher: W. W. Norton & Company

File Extension: PDF

File size: 17.36 MB

Pages: 320

Author: George Felton

ISBN: 9780393733860, 9782013004848, 2013004842, 0393733866

Language: English

Year: 2013

Edition: 3rd Revised

Product desciption

Advertising Concept And Copy Third Edition 3rd Revised George Felton by George Felton 9780393733860, 9782013004848, 2013004842, 0393733866 instant download after payment.

Advertising: Concept & Copy covers the conceptual process--from developing a smart strategy to executing it with strong, persuasive thinking and writing--with abundant new material on brand voice, storytelling, interactive advertising, and social media. Hundreds of ads in the book and on an accompanying Web site demonstrate the best in television, radio, print, and interactive advertising.