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Advertising And Promotion An Integrated Marketing Communications Perspective 12th Edition Belch

SKU: BELL-32948168

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

90 reviews

Advertising And Promotion An Integrated Marketing Communications Perspective 12th Edition Belch instant download after payment.

Publisher: McGraw-Hill Education

File Extension: EPUB

File size: 109.65 MB

Pages: 848

Author: Belch, George, Belch, Michael

ISBN: 9781260259315, 1260259315

Language: English

Year: 2021

Edition: 12

Product desciption

Advertising And Promotion An Integrated Marketing Communications Perspective 12th Edition Belch by Belch, George, Belch, Michael 9781260259315, 1260259315 instant download after payment.

"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--