Advertising And Promotion An Integrated Marketing Communications Perspective 7th Edition George E Belch by George E. Belch, Michael A. Belch 9780073101262, 9780073253473, 9780073255965, 9780071108522, 9780071105897, 0073253472, 0073255963, 0073101265, 0071105891 instant download after payment.

This book \"Shows students how real oprganizations, such as the Las Vegas Convention and Visitors Authority, Nike, the San Diego Padres, and Apple, coordinate the various elements of the promotional mix with other marketing activities. Boxed features, such as ethical perspectives, diversity perspectives and global perspectives, bring attention to issues of importance within industry practice. Additional an-depth issues of integrated marketing communications are explored in IMC perspectives.\"--Back cover Reflects the shift from the conventional methods of advertising to the recognized approach of implementing an integrated marketing communications strategy. This book underscores the importance of recognizing that a firm must use all promotional tools to convey a unified message to the consumer. During the early to mid 1990s, the U.S. Army had little trouble attracting enough young men to enlist for military service.