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Advertising And The Mind Of The Consumer Third Edition Max Sutherland

  • SKU: BELL-1101942
Advertising And The Mind Of The Consumer Third Edition Max Sutherland
$ 31.00 $ 45.00 (-31%)

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Advertising And The Mind Of The Consumer Third Edition Max Sutherland instant download after payment.

Publisher: Allen & Unwin
File Extension: PDF
File size: 1.47 MB
Pages: 379
Author: Max Sutherland
ISBN: 9781741755992, 1741755999
Language: English
Year: 2009
Edition: Third edition

Product desciption

Advertising And The Mind Of The Consumer Third Edition Max Sutherland by Max Sutherland 9781741755992, 1741755999 instant download after payment.

Advertising is an established and ever-present force and yet just how it works continues to be something of a mystery. From an industry insider, this fully-updated guide unveils the secrets of leading a successful campaign over a wide range of media, including the web. Drawing on many well-known international ads as examples, it reveals the workings of the mind of the consumer and explains the reasons for the successes and failures of various advertising campaigns. More than just a how-to book of tricks, this is a look at the psychological and logistical factors that make advertisements work that is ideal for advertising agents, marketers, and students of advertising and consumer behavior.

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