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Advertising Diversity Ad Agencies And The Creation Of Asian American Consumers Shalini Shankar

  • SKU: BELL-51890938
Advertising Diversity Ad Agencies And The Creation Of Asian American Consumers Shalini Shankar
$ 31.00 $ 45.00 (-31%)

5.0

80 reviews

Advertising Diversity Ad Agencies And The Creation Of Asian American Consumers Shalini Shankar instant download after payment.

Publisher: Duke University Press
File Extension: PDF
File size: 5.33 MB
Pages: 328
Author: Shalini Shankar
ISBN: 9780822375616, 0822375613
Language: English
Year: 2015

Product desciption

Advertising Diversity Ad Agencies And The Creation Of Asian American Consumers Shalini Shankar by Shalini Shankar 9780822375616, 0822375613 instant download after payment.

Anthropologist Shalini Shankar explores how racial and ethnic differences are created and commodified through advertisements and marketing. Focusing on Asian American ad firms, she describes the day-to-day process of creating ads and argues that advertising has framed Asian Americans as "model consumers," thereby legitimizing their presence in American popular culture.

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