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Advertising Explained Rle Advertising Dennis Caton

  • SKU: BELL-51262416
Advertising Explained Rle Advertising Dennis Caton
$ 31.00 $ 45.00 (-31%)

5.0

18 reviews

Advertising Explained Rle Advertising Dennis Caton instant download after payment.

Publisher: Taylor & Francis Group
File Extension: PDF
File size: 7.54 MB
Pages: 117
Author: Dennis Caton
ISBN: 9781136664267, 1136664262
Language: English
Year: 2013

Product desciption

Advertising Explained Rle Advertising Dennis Caton by Dennis Caton 9781136664267, 1136664262 instant download after payment.

This work explains the various elements which go to the making of a successful advertising campaign - the planning, research and discussion - and gives some helpful information about advertising media, the creation of advertisements, about printing processes and mechanical production. It touches upon marketing and distribution and shows how these things must have a direct bearing on any well-framed advertising policy. The work of the Advertising Agency is fully described and there is some interesting advice about overseas advertising. Advertising Explained contains 27 illustrations, including a number of most useful diagrams and charts -invaluable for day-to-day reference. First published in 1949.

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