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Advertising Imc Principles And Practice 9th Edition Advertising Principles And Practice 9th Edition Sandra Moriarty

Name: Advertising Imc Principles And Practice 9th Edition Advertising Principles And Practice 9th Edition Sandra Moriarty
SKU: BELL-2354396
Price: 31.00 USD
Availability: InStock
Rating: 5 (108 reviews)

SKU: BELL-2354396

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

108 reviews

Advertising Imc Principles And Practice 9th Edition Advertising Principles And Practice 9th Edition Sandra Moriarty instant download after payment.

Publisher: Prentice Hall

File Extension: PDF

File size: 41.55 MB

Pages: 686

Author: Sandra Moriarty, Nancy D Mitchell, William D. Wells

ISBN: 9780132163644, 0132163640

Language: English

Year: 2011

Edition: 9

Product desciption

Advertising Imc Principles And Practice 9th Edition Advertising Principles And Practice 9th Edition Sandra Moriarty by Sandra Moriarty, Nancy D Mitchell, William D. Wells 9780132163644, 0132163640 instant download after payment.

An accessible and well-written approach to advertising. Advertising tracks the changes in today’s dynamic world of media and marketing communication–as well as the implications of these changes to traditional practice–and presents them to readers through an accessible, well-written approach. The ninth edition highlights the increasing importance of consumers as the driving force in today’s advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus.