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Advertising Strategy Creativity And Media Chris Fill Graham Hughes

  • SKU: BELL-21969916
Advertising Strategy Creativity And Media Chris Fill Graham Hughes
$ 31.00 $ 45.00 (-31%)

5.0

68 reviews

Advertising Strategy Creativity And Media Chris Fill Graham Hughes instant download after payment.

Publisher: Pearson Education UK
File Extension: PDF
File size: 9.4 MB
Pages: 417
Author: Chris Fill, Graham Hughes, Scott De Francesco
ISBN: 9780273760894, 9780273760917, 0273760890, 0273760912
Language: English
Year: 2013

Product desciption

Advertising Strategy Creativity And Media Chris Fill Graham Hughes by Chris Fill, Graham Hughes, Scott De Francesco 9780273760894, 9780273760917, 0273760890, 0273760912 instant download after payment.

This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

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