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Aerospace Marketing Management Manufacturers Oem Airlines Airports Satellites Launchers 1st Edition Philippe Malaval

  • SKU: BELL-4187854
Aerospace Marketing Management Manufacturers Oem Airlines Airports Satellites Launchers 1st Edition Philippe Malaval
$ 31.00 $ 45.00 (-31%)

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Aerospace Marketing Management Manufacturers Oem Airlines Airports Satellites Launchers 1st Edition Philippe Malaval instant download after payment.

Publisher: Springer US
File Extension: PDF
File size: 21.29 MB
Pages: 536
Author: Philippe Malaval, Christophe Bénaroya (auth.)
ISBN: 9781461353775, 9781461510659, 1461353777, 1461510651
Language: English
Year: 2002
Edition: 1

Product desciption

Aerospace Marketing Management Manufacturers Oem Airlines Airports Satellites Launchers 1st Edition Philippe Malaval by Philippe Malaval, Christophe Bénaroya (auth.) 9781461353775, 9781461510659, 1461353777, 1461510651 instant download after payment.

Aerospace Marketing Management is a marketing manual devoted to:

-the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines,
-the space sector: suppliers, integrators, and service providers.

It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet:

-e-procurement for the purchase strategy,
-interactive communication with websites,
-e-ticketing for the airlines to reach final consumers.

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