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Basics Marketing Consumer Behaviour Hayden Noel

SKU: BELL-2370382

$ 31.00 ~~$ 45.00~~ (-31%)

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Basics Marketing Consumer Behaviour Hayden Noel instant download after payment.

Publisher: Ava Publishing

File Extension: PDF

File size: 7.86 MB

Pages: 178

Author: Hayden Noel

ISBN: 9782940373840, 2940373841

Language: English

Year: 2009

Product desciption

Basics Marketing Consumer Behaviour Hayden Noel by Hayden Noel 9782940373840, 2940373841 instant download after payment.

An up-to-the-moment overview of consumer behavior, this first book in the Basics Marketing series examines the role of consumers as individuals and decision makers. Using real-world examples, it explores the relationships between consumers and culture and looks at the impact of current trends, such as digital media and globalization, on consumer behavior. Clear visuals, end-of-chapter reviews, and exercises make Basics Marketing: Consumer Behavior an accessible introduction for anyone interested in consumer behavior and its role in marketing.