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Billiondollar Ball A Journey Through The Bigmoney Culture Of College Football Gaul

SKU: BELL-11400754

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

86 reviews

Billiondollar Ball A Journey Through The Bigmoney Culture Of College Football Gaul instant download after payment.

Publisher: Penguin Publishing Group

File Extension: EPUB

File size: 1.11 MB

Author: Gaul, Gilbert M

ISBN: 9780698142916, 0698142918

Language: English

Year: 2015

Product desciption

Billiondollar Ball A Journey Through The Bigmoney Culture Of College Football Gaul by Gaul, Gilbert M 9780698142916, 0698142918 instant download after payment.

"A penetrating examination of how the elite college football programs have become 'a giant entertainment businesses that happened to do a little education on the side.'"—Mark Kram, The New York Times
Two-time Pulitzer-Prize-winning journalist Gilbert M. Gaul offers a riveting and sometimes shocking look inside the money culture of college football and how it has come to dominate a surprising number of colleges and universities.
Over the past decade college football has not only doubled in size, but its elite programs have become a $2.5-billion-a-year entertainment business, with lavishly paid coaches, lucrative television deals, and corporate sponsors eager to slap their logos on everything from scoreboards to footballs and uniforms. Profit margins among the top football schools range from 60% to 75%—results that dwarf those of such high-profile companies as Apple, Facebook and Microsoft—yet thanks to the support of their...