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Blue Ocean Strategy Kim W Chan Rene Mauborgne

  • SKU: BELL-3357412
Blue Ocean Strategy Kim W Chan Rene Mauborgne
$ 31.00 $ 45.00 (-31%)

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Blue Ocean Strategy Kim W Chan Rene Mauborgne instant download after payment.

Publisher: Harvard Business Review Press
File Extension: PDF
File size: 2.64 MB
Author: Kim W. Chan, Renée Mauborgne
ISBN: 9781591396192, 1591396190
Language: English
Year: 2011

Product desciption

Blue Ocean Strategy Kim W Chan Rene Mauborgne by Kim W. Chan, Renée Mauborgne 9781591396192, 1591396190 instant download after payment.

Written by the business world's new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans. With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching "must read" status among smart business readers. Have you caught the wave?

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