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Brand Storytelling 2nd Miri Rodriguez

  • SKU: BELL-50703568
Brand Storytelling 2nd Miri Rodriguez
$ 31.00 $ 45.00 (-31%)

4.1

90 reviews

Brand Storytelling 2nd Miri Rodriguez instant download after payment.

Publisher: Kogan Page, Limited
File Extension: EPUB
File size: 3.95 MB
Author: Miri Rodriguez
ISBN: 9781398610095, 1398610097
Language: English
Year: 2023
Edition: 2nd

Product desciption

Brand Storytelling 2nd Miri Rodriguez by Miri Rodriguez 9781398610095, 1398610097 instant download after payment.

The art of storytelling has been part of life for centuries. Today, it touches on both art and science, accentuating how we communicate and share impact with who and what matters. In Brand Storytelling, Miri guides readers with actionable insights to build immersive connections, experiences and outcomes centered around customers, employees, partners and communities through value, creativity and empathy. From story mapping and design thinking to editing and multi-format content development—even with emerging innovation like artificial intelligence (AI), this book is a must for anyone needing to craft a brand foundation alongside the hearts, minds and souls of their audiences.

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