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Brand Storytelling Integrated Marketing Communications For The Digital Media Landscape Keith A Quesenberry

  • SKU: BELL-48303458
Brand Storytelling Integrated Marketing Communications For The Digital Media Landscape Keith A Quesenberry
$ 31.00 $ 45.00 (-31%)

5.0

40 reviews

Brand Storytelling Integrated Marketing Communications For The Digital Media Landscape Keith A Quesenberry instant download after payment.

Publisher: Rowman & Littlefield Publishers
File Extension: PDF
File size: 12.12 MB
Pages: 321
Author: Keith A. Quesenberry, Michael K. Coolsen
ISBN: 9781538176375, 1538176378
Language: English
Year: 2023

Product desciption

Brand Storytelling Integrated Marketing Communications For The Digital Media Landscape Keith A Quesenberry by Keith A. Quesenberry, Michael K. Coolsen 9781538176375, 1538176378 instant download after payment.

This innovative new text introduces students to the power of storytelling and outlines a process for creating effective brand stories in an integrated advertising, PR, strategic marketing communications campaign that leverages the power of story within the reality of today's d...

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