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Brand Turnaround How Brands Gone Bad Returned To Glory And The 7 Game Changers That Made The Difference Karen Post

  • SKU: BELL-46338064
Brand Turnaround How Brands Gone Bad Returned To Glory And The 7 Game Changers That Made The Difference Karen Post
$ 31.00 $ 45.00 (-31%)

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Brand Turnaround How Brands Gone Bad Returned To Glory And The 7 Game Changers That Made The Difference Karen Post instant download after payment.

Publisher: McGraw Hill LLC
File Extension: EPUB
File size: 2.42 MB
Author: Karen Post
ISBN: 9780071776066, 9780071775281, 0071776060, 0071775285
Language: English
Year: 2011

Product desciption

Brand Turnaround How Brands Gone Bad Returned To Glory And The 7 Game Changers That Made The Difference Karen Post by Karen Post 9780071776066, 9780071775281, 0071776060, 0071775285 instant download after payment.

Position your company to handle any brand crisis—instantly and effectively

Toyota, Tylenol, and Goldman Sachs all made the best of serious brand crises. You can, too, with Brand Turnaround!

Brand Turnaround examines a number of brand crises—explaining first what went wrong and then revealing the steps companies took to manage their recovery—all while giving you practical insight and methods you can use to make a positive difference in your brand. You get the tools you need to develop a game plan within eight hours of the incident to prevent the problem from spreading; create a company culture designed to handle situations quickly and effectively; and manage emotions during the toughest days.

Karen Post Known by many as The Brand Diva®, Karen Post is an international branding/marketing expert, professional speaker and author. She helps individuals, businesses and nonprofits around the world succeed with powerful, distinct brands.

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