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Branding Latin America Strategies Aims Resistance Dunja Fehimovi

  • SKU: BELL-49412626
Branding Latin America Strategies Aims Resistance Dunja Fehimovi
$ 31.00 $ 45.00 (-31%)

4.3

18 reviews

Branding Latin America Strategies Aims Resistance Dunja Fehimovi instant download after payment.

Publisher: Lexington Books
File Extension: PDF
File size: 3.24 MB
Pages: 232
Author: Dunja Fehimović, Rebecca Ogden
ISBN: 9781498568272, 1498568270
Language: English
Year: 2018

Product desciption

Branding Latin America Strategies Aims Resistance Dunja Fehimovi by Dunja Fehimović, Rebecca Ogden 9781498568272, 1498568270 instant download after payment.

This book offers a critical analysis of the spread of branding discourse and practice to new "objects"--from the individual, to the city, region, and nation-state. It offers a novel perspective on the development and function of neoliberalism and globalization in Latin America, as well as the relationship between culture, identity, and markets.

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