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Brandraising How Nonprofits Raise Visibility And Money Through Smart Communications 1st Edition Durham

  • SKU: BELL-55485376
Brandraising How Nonprofits Raise Visibility And Money Through Smart Communications 1st Edition Durham
$ 31.00 $ 45.00 (-31%)

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Brandraising How Nonprofits Raise Visibility And Money Through Smart Communications 1st Edition Durham instant download after payment.

Publisher: Jossey-Bass
File Extension: PDF
File size: 1.91 MB
Pages: 208
Author: Durham, Sarah
ISBN: 9780470527535, 0470527536
Language: English
Year: 2009
Edition: 1

Product desciption

Brandraising How Nonprofits Raise Visibility And Money Through Smart Communications 1st Edition Durham by Durham, Sarah 9780470527535, 0470527536 instant download after payment.

In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.

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