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Brands And Branding 1st Rita Clifton And John Simmons Editors

Name: Brands And Branding 1st Rita Clifton And John Simmons Editors
SKU: BELL-2453554
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (86 reviews)

SKU: BELL-2453554

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

86 reviews

Brands And Branding 1st Rita Clifton And John Simmons Editors instant download after payment.

Publisher: The Economist / Profile Books

File Extension: PDF

File size: 1.25 MB

Pages: 273

Author: Rita Clifton and John Simmons (Editors)

ISBN: 186197664X

Language: English

Year: 2003

Edition: 1st

Product desciption

Brands And Branding 1st Rita Clifton And John Simmons Editors by Rita Clifton And John Simmons (editors) 186197664X instant download after payment.

This is the definitive book about brands and branding, written by some of the leading experts in the field. Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. It not only explains the economic strength and importance of brands, but also will frame thinking on the best practice of branding now and for the future.