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Building Brand Authenticity 7 Habits Of Iconic Brands Michael Beverland

  • SKU: BELL-2209096
Building Brand Authenticity 7 Habits Of Iconic Brands Michael Beverland
$ 31.00 $ 45.00 (-31%)

5.0

58 reviews

Building Brand Authenticity 7 Habits Of Iconic Brands Michael Beverland instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 1.29 MB
Pages: 234
Author: Michael Beverland
ISBN: 0230580319
Language: English
Year: 2009

Product desciption

Building Brand Authenticity 7 Habits Of Iconic Brands Michael Beverland by Michael Beverland 0230580319 instant download after payment.

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands they choose. This book proposes to do so. Based on extensive research with consumers and brand managers this book offers seven guiding principles for building brand authenticity.

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