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Building Brand Value The Playboy Way Gunelius Susan

Name: Building Brand Value The Playboy Way Gunelius Susan
SKU: BELL-3325152
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (84 reviews)

SKU: BELL-3325152

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

84 reviews

Building Brand Value The Playboy Way Gunelius Susan instant download after payment.

Publisher: Palgrave Macmillan

File Extension: PDF

File size: 10.44 MB

Author: Gunelius Susan

ISBN: 9780230239586, 0230239587

Language: English

Year: 2011

Product desciption

Building Brand Value The Playboy Way Gunelius Susan by Gunelius Susan 9780230239586, 0230239587 instant download after payment.

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.