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Building The Branddriven Business Operationalize Your Brand To Drive Profitable Growth Scott M Davis

Name: Building The Branddriven Business Operationalize Your Brand To Drive Profitable Growth Scott M Davis
SKU: BELL-46085884
Price: 31.00 USD
Availability: InStock
Rating: 4 (46 reviews)

SKU: BELL-46085884

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

46 reviews

Building The Branddriven Business Operationalize Your Brand To Drive Profitable Growth Scott M Davis instant download after payment.

Publisher: Jossey-Bass

File Extension: PDF

File size: 11.59 MB

Pages: 320

Author: Scott M. Davis, Michael Dunn

ISBN: 9780787962555, 0787962554

Language: English

Year: 2002

Product desciption

Building The Branddriven Business Operationalize Your Brand To Drive Profitable Growth Scott M Davis by Scott M. Davis, Michael Dunn 9780787962555, 0787962554 instant download after payment.

In Building the Brand-Driven Business, authors Scott M. Davis and Michael Dunn-- two of the nation's foremost experts on brands-- map out a strategy that can help an entire organization manage and live (not just think about) its brand. They show how to develop brand-building programs that are the most cost efficient, effective, and credible. And just as vital, they reveal how to create a brand-driven culture within an organization so that building the brand becomes everyone's job.