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Business Strategy An Introduction 3rd Ed Campbell David J

  • SKU: BELL-239958258
Business Strategy An Introduction 3rd Ed Campbell David J
$ 35.00 $ 45.00 (-22%)

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Business Strategy An Introduction 3rd Ed Campbell David J instant download after payment.

Publisher: Houndsmills, Basingstoke, Hampshire ; New York : Palgrave Macmillan
File Extension: PDF
File size: 28.28 MB
Author: Campbell, David J, Edgar, David, 1968-; Stonehouse, George
Language: English
Year: 2011
Edition: 3rd ed.

Product desciption

Business Strategy An Introduction 3rd Ed Campbell David J by Campbell, David J, Edgar, David, 1968-; Stonehouse, George instant download after payment.

xxvi, 363 p. : 25 cm, \"Business Strategy: An Introduction is an accessible textbook providing a straightforward and comprehensive guide to strategic management for undergraduate students of business and management. It presents complex issues and concepts in a clear and concise manner and is a definitive guide for those new to the subject\"--, Includes index, Machine generated contents note: -- PART 1: AN INTRODUCTION TO THE STRATEGIC PROCESS -- Chapter 1: Strategy and strategic management -- PART 2: INTERNAL ANALYSIS -- Chapter 2: The business organisation: competences and activities -- Chapter 3: Human resources and culture -- Chapter 4: Financial analysis and performance indcators -- Chapter 5: Products and markets -- PART 3: EXTERNAL ANALYSIS -- Chapter 6: Analysis of the macroenvironment -- Chapter 7: Analysis of the competitive environment -- Chapter 8: Competitive advantage: strategies, knowledge and core competences -- PART 4: STRATEGIC IMPLEMENTATION AND MANAGEMENT -- Chapter 9: Evaluation and selection of strategies -- Chapter 10: Strategic implementation -- Chapter 11: Strategic development: direction and mechanisms -- Chapter 12: Quality, operations, performance and benchmarking -- Chapter 13: International and global strategies -- Chapter 14: Social responsibility and business ethics -- Chapter 15: Strategic management: present and future trends -- Glossary of key terms -- Index