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Businesstobusiness Marketing 2nd Edition Ross Brennan Louise Canning

  • SKU: BELL-44181724
Businesstobusiness Marketing 2nd Edition Ross Brennan Louise Canning
$ 31.00 $ 45.00 (-31%)

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Businesstobusiness Marketing 2nd Edition Ross Brennan Louise Canning instant download after payment.

Publisher: SAGE Publications
File Extension: PDF
File size: 23.96 MB
Pages: 386
Author: Ross Brennan, Louise Canning, Raymond McDowell
ISBN: 9781849201568, 1849201560
Language: English
Year: 2010
Edition: 2

Product desciption

Businesstobusiness Marketing 2nd Edition Ross Brennan Louise Canning by Ross Brennan, Louise Canning, Raymond Mcdowell 9781849201568, 1849201560 instant download after payment.

This volume examines views that argue business to business marketing is simply a variant of consumer marketing or is only concerned with inter-organizational relationship management.

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