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Cognitive Consistency A Fundamental Principle In Social Cognition Hardcover Bertram Gawronski Fritz Strack

SKU: BELL-10677180

$ 31.00 ~~$ 45.00~~ (-31%)

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Cognitive Consistency A Fundamental Principle In Social Cognition Hardcover Bertram Gawronski Fritz Strack instant download after payment.

Publisher: The Guilford Press

File Extension: MOBI

File size: 1.55 MB

Pages: 494

Author: Bertram Gawronski; Fritz Strack

ISBN: 9781609189464, 1609189469

Language: English

Year: 2012

Edition: Hardcover

Product desciption

Cognitive Consistency A Fundamental Principle In Social Cognition Hardcover Bertram Gawronski Fritz Strack by Bertram Gawronski; Fritz Strack 9781609189464, 1609189469 instant download after payment.

This volume provides an overview of recent research on the nature, causes, and consequences of cognitive consistency. In 21 chapters, leading scholars address the pivotal role of consistency principles at various levels of social information processing, ranging from micro-level to macro-level processes. The book's scope encompasses mental representation, processing fluency and motivational fit, implicit social cognition, thinking and reasoning, decision making and choice, and interpersonal processes. Key findings, emerging themes, and current directions in the field are explored, and important questions for future research identified.