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Commercial Advertising Rle Advertising Thomas Russell

  • SKU: BELL-51267146
Commercial Advertising Rle Advertising Thomas Russell
$ 31.00 $ 45.00 (-31%)

4.3

78 reviews

Commercial Advertising Rle Advertising Thomas Russell instant download after payment.

Publisher: Taylor & Francis Group
File Extension: EPUB
File size: 1.58 MB
Pages: 313
Author: Thomas Russell
ISBN: 9781136668746, 1136668748
Language: English
Year: 2013

Product desciption

Commercial Advertising Rle Advertising Thomas Russell by Thomas Russell 9781136668746, 1136668748 instant download after payment.

The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded. The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age. First published in 1919.

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