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Communicating Fashion Brands Theoretical And Practical Perspectives 1st Edition Emily Huggard

Name: Communicating Fashion Brands Theoretical And Practical Perspectives 1st Edition Emily Huggard
SKU: BELL-43862346
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (78 reviews)

SKU: BELL-43862346

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

78 reviews

Communicating Fashion Brands Theoretical And Practical Perspectives 1st Edition Emily Huggard instant download after payment.

Publisher: Routledge

File Extension: EPUB

File size: 5.04 MB

Pages: 172

Author: Emily Huggard, Jon Cope

ISBN: 9781138613560, 1138613568

Language: English

Year: 2020

Edition: 1

Product desciption

Communicating Fashion Brands Theoretical And Practical Perspectives 1st Edition Emily Huggard by Emily Huggard, Jon Cope 9781138613560, 1138613568 instant download after payment.

An introduction to fashion brand communication / Emily Huggard -- The fashion industry context / Emily Huggard -- The role of the fashion communicator as a cultural intermediary / Emily Huggard -- Motivation and the fashion consumer? / Jon Cope -- Communicating brand identity, creating fashionable identities / Rachel Lifter -- Co-creating fashion spaces / Anja Overdiek -- Co-creative storytelling / Patrick Lonergan -- Strategy : building a brand community / Jon Cope -- Strategy : the symbolic value of fashion brand collaboration / Jason Kass -- Conclusion and future directions : how fashion brand communication shapes culture / Emily Huggard and Jon Cope.