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ISBN 10: 0470843349
ISBN 13: 978-0470843345
Author: Oswald Jones, Fiona Tilley
Competitive Advantage in SMEs draws on up-to-date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. Discusses the effective and efficient use of information technology by broadening management skills and knowledge.
Biographies
Preface
Introduction: SMEs, Policy and Competitiveness
Competitive Advantage in SMEs: Towards a Conceptual Framework
Strategic Management for Small and Medium-Sized Enterprises (SMEs)
Corporate Governance for Competitive Advantage in SMEs
Sustainability and Competitiveness: Are There Mutual Advantages for SMEs?
Human Resource Management: Managing People in Smaller Organisations
Employee Share Ownership in SMEs
Managing Creativity and Competitive Advantage in SMEs: Examining Creative, New Media Firms
Innovation in SMEs: Intrapreneurship and New Routines
Network Capability: The Competitive Advantage of Small Firms
The Adoption of e-business Technologies by SMEs
Supply Chain Management: Improving Competitive Advantage in SMEs
Sustaining Viability in SMEs: Perspectives on Innovation in Financial Management
Retail and Services Marketing
Conclusion: The Search for Competitive Advantage
Index
competitive advantage in smes
advantages of smes
small business competitive advantage examples
benefits of smes
characteristics of smes
Tags: Oswald Jones, Fiona Tilley, Competitive Advantage, SMEs, Organising, Innovation, Change