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Competitive Identity The New Brand Management For Nations Cities And Regions 1st Simon Anholt

  • SKU: BELL-1385808
Competitive Identity The New Brand Management For Nations Cities And Regions 1st Simon Anholt
$ 31.00 $ 45.00 (-31%)

4.1

10 reviews

Competitive Identity The New Brand Management For Nations Cities And Regions 1st Simon Anholt instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 4.99 MB
Pages: 150
Author: Simon Anholt
ISBN: 9780230500280, 0230500285
Language: English
Year: 2007
Edition: 1st

Product desciption

Competitive Identity The New Brand Management For Nations Cities And Regions 1st Simon Anholt by Simon Anholt 9780230500280, 0230500285 instant download after payment.

Ever since Simon Anholt coined the phrase ''Nation Branding'' a decade ago, there has been more and more interest in the idea that countries, cities and regions can build and manage their brand images. But until now, there has been little guidance and little agreement on how the techniques of commercial brand management can really be applied to places. For the first time in this authoritative new book, Anholt shares his insights and unique experience in the field, and shows in detail what countries, cities and regions can do to build and sustain their competitive identity.

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