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Competitive Intelligence Chris West

Name: Competitive Intelligence Chris West
SKU: BELL-2332854
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (36 reviews)

SKU: BELL-2332854

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

36 reviews

Competitive Intelligence Chris West instant download after payment.

Publisher: Palgrave Macmillan

File Extension: PDF

File size: 1.86 MB

Pages: 252

Author: Chris West

ISBN: 9780333786697, 0333786696

Language: English

Year: 2001

Product desciption

Competitive Intelligence Chris West by Chris West 9780333786697, 0333786696 instant download after payment.

In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.