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Conjoint Measurement Methods And Applications 4th Anders Gustafsson

Name: Conjoint Measurement Methods And Applications 4th Anders Gustafsson
SKU: BELL-2200736
Price: 31.00 USD
Availability: InStock
Rating: 5 (78 reviews)

SKU: BELL-2200736

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

78 reviews

Conjoint Measurement Methods And Applications 4th Anders Gustafsson instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 3.71 MB

Pages: 373

Author: Anders Gustafsson, Andreas Herrmann, Frank Huber

ISBN: 3540714030, 9783540714033

Language: English

Year: 2007

Edition: 4th

Product desciption

Conjoint Measurement Methods And Applications 4th Anders Gustafsson by Anders Gustafsson, Andreas Herrmann, Frank Huber 3540714030, 9783540714033 instant download after payment.

This fascinating book covers all the recent developments in conjoint analysis. Leading scientists present different aspects of the theory and applications of this technique. A wide variety of models, techniques, and applications are discussed, including normative models that maximize return, extension of choice-based conjoint simulations, latent class, hierarchical Bayes modeling, new choice simulators, and normative models for representing competitive actions and reactions (based on game theory).