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Consumer Behavior Buying Having And Being 14th Edition 14th Michael R Solomon

SKU: BELL-56472022

$ 31.00 ~~$ 45.00~~ (-31%)

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Consumer Behavior Buying Having And Being 14th Edition 14th Michael R Solomon instant download after payment.

Publisher: Pearson

File Extension: PDF

File size: 29.54 MB

Pages: 542

Author: Michael R. Solomon, Cristel Antonia Russell

ISBN: 9780137865093, 0137865090

Language: English

Year: 2024

Edition: 14th

Product desciption

Consumer Behavior Buying Having And Being 14th Edition 14th Michael R Solomon by Michael R. Solomon, Cristel Antonia Russell 9780137865093, 0137865090 instant download after payment.

Consumer Behavior: Buying, Having, and Being covers all of the processes involved when we select, purchase, use or dispose of products, services, ideas or experiences. It investigates the many factors that affect our consumption choices (and non-choices), especially in the era of social media and the digital age. Since we're all consumers, many of the topics have both professional and personal relevance, making it easy to apply the theories outside of class.

Featuring new co-author, Cristel Antonia Russell, the 14th Edition has been significantly revised to elevate its flow, focus, intentionality, freshness and attention to practice.