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Consumer Behaviour Buying Having Being 5th Edition 5th

Name: Consumer Behaviour Buying Having Being 5th Edition 5th
SKU: BELL-50802664
Price: 31.00 USD
Availability: InStock
Rating: 4 (36 reviews)

SKU: BELL-50802664

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

36 reviews

Consumer Behaviour Buying Having Being 5th Edition 5th instant download after payment.

Publisher: Pearson Education Australia

File Extension: EPUB

File size: 85.11 MB

Pages: 608

Author: ،،،،

ISBN: 9780655703402, 0655703403

Language: English

Year: 2023

Edition: 5th

Product desciption

Consumer Behaviour Buying Having Being 5th Edition 5th by ،،،، 9780655703402, 0655703403 instant download after payment.

The only Australian-adapted marketing text that utilises up-to-date content and provides a multi-perspective approach for students and instructors, taking into account the COVID-19 impacts, as well as key global trends around sustainability, wellbeing, and to reflect current important issues. Learners are provided with a balanced look of the complexity of consumer behaviour theory with the need to make sense of the concepts for the real world. The ideas presented are grounded in real-world examples to bring to life the research upon which the text is built. A blend of contemporary and distinctive theories have been integrated; representing cognitive, emotional, behavioural and cultural schools of thought throughout the book. The authors have taken advantage of today's global community, blending local, national and international experiences and knowledge to create a comprehensive guide of consumer behaviour. By being digital only, this title offers something unique to the market as it puts digital learning and instructional design at the forefront: by considering learner outcomes and in what way they can best learn that concept with the advantages of digital, there is a balance of text, media and interactivity, whilst maintaining all the rigour to ensure students have the depth and breadth of knowledge. This creates an environment where students can have a more engaging, interactive experience, as well as learn in a way that works best for them.