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Consumer Behavior Marketing Strategy Ninth Edition 9th Edition J Paul Peter

  • SKU: BELL-2452404
Consumer Behavior Marketing Strategy Ninth Edition 9th Edition J Paul Peter
$ 31.00 $ 45.00 (-31%)

4.0

6 reviews

Consumer Behavior Marketing Strategy Ninth Edition 9th Edition J Paul Peter instant download after payment.

Publisher: McGraw-Hill/Irwin
File Extension: PDF
File size: 7.82 MB
Pages: 578
Author: J. Paul Peter, Jerry Olson
ISBN: 9780073404769, 0073404764
Language: English
Year: 2009
Edition: 9

Product desciption

Consumer Behavior Marketing Strategy Ninth Edition 9th Edition J Paul Peter by J. Paul Peter, Jerry Olson 9780073404769, 0073404764 instant download after payment.

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

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