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Consumer Behavior Building Marketing Strategy 11th Edition by Delbert Hawkins ISBN 9780071288415

  • SKU: BELL-2368244
Consumer Behavior Building Marketing Strategy 11th Edition by Delbert Hawkins ISBN 9780071288415
$ 31.00 $ 45.00 (-31%)

4.0

26 reviews

Consumer Behavior Building Marketing Strategy 11th Edition by Delbert Hawkins ISBN 9780071288415 instant download after payment.

Publisher: McGraw-Hill Irwin
File Extension: PDF
File size: 30.09 MB
Pages: 802
Author: Del I. Hawkins, David L Mothersbaugh
ISBN: 9780073381107, 0073381101
Language: English
Year: 2009
Edition: 11th

Product desciption

Consumer Behavior Building Marketing Strategy 11th Edition by Delbert Hawkins ISBN 9780071288415 by Del I. Hawkins, David L Mothersbaugh 9780073381107, 0073381101 instant download after payment.

Consumer Behavior Building Marketing Strategy 11th Edition by Delbert Hawkins - Ebook PDF Instant Download/Delivery: 9780071288415
Full download Consumer Behavior Building Marketing Strategy 11th Edition after payment

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ISBN 13: 9780071288415
Author: Delbert Hawkins

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book.

Consumer Behavior Building Marketing Strategy 11th Table of contents:

Part I – Introduction

  1. Consumer Behavior and Marketing Strategy

Part II – External Influences
2. Cross-Cultural Variations in Consumer Behavior
3. The Changing American Society: Values
4. The Changing American Society: Demographics and Social Stratification
5. The Changing American Society: Subcultures
6. The American Society: Families and Households
7. Group Influences on Consumer Behavior

Part III – Internal Influences
8. Perception
9. Learning, Memory, and Product Positioning
10. Motivation, Personality, and Emotion
11. Attitudes and Influencing Attitudes
12. Self-Concept and Lifestyle

Part IV – Situational Influences & the Decision Process
13. Situational Influences
14. Consumer Decision Process and Problem Recognition
15. Information Search
16. Alternative Evaluation and Selection
17. Outlet Selection and Purchase
18. Postpurchase Processes, Customer Satisfaction, and Customer Commitment

Part V – Organizational & Advanced Topics
19. Organizational Buyer Behavior

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Tags: Delbert Hawkins, Consumer, Building

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