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Consumer Insight How To Use Data And Market Research To Get Closer To Your Customer Market Research In Practice Bryan Foss

  • SKU: BELL-2446278
Consumer Insight How To Use Data And Market Research To Get Closer To Your Customer Market Research In Practice Bryan Foss
$ 31.00 $ 45.00 (-31%)

5.0

50 reviews

Consumer Insight How To Use Data And Market Research To Get Closer To Your Customer Market Research In Practice Bryan Foss instant download after payment.

Publisher: Kogan Page
File Extension: PDF
File size: 1.39 MB
Pages: 305
Author: Bryan Foss, Alison Bond, Merlin Stone
ISBN: 9780749442927, 0749442921
Language: English
Year: 2004

Product desciption

Consumer Insight How To Use Data And Market Research To Get Closer To Your Customer Market Research In Practice Bryan Foss by Bryan Foss, Alison Bond, Merlin Stone 9780749442927, 0749442921 instant download after payment.

Consumer Insight provides market researchers with knowledge of database marketing and CRM techniques. It explains what database marketing is and covers the classic areas that marketers tend to focus on, such as: knowing who your customers are, what they do, where they are, what they buy and what they would like to buy. It explores the psychological areas too - what customers think and feel, what their objectives and strategies are and how these influence how they behave. The title also explains how to manage this process, and how companies gain insight into their customers by managing and using their customer data correctly.

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