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Consumer Led Food Product Development 1st Edition Hal Macfie

Name: Consumer Led Food Product Development 1st Edition Hal Macfie
SKU: BELL-1773286
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (48 reviews)

SKU: BELL-1773286

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

48 reviews

Consumer Led Food Product Development 1st Edition Hal Macfie instant download after payment.

Publisher: Woodhead Publishing

File Extension: PDF

File size: 4.02 MB

Pages: 279

Author: Hal MacFie

ISBN: 9781420043990, 9781845690724, 9781845693381, 1420043994, 1845690729, 1845693388

Language: English

Year: 2007

Edition: 1

Product desciption

Consumer Led Food Product Development 1st Edition Hal Macfie by Hal Macfie 9781420043990, 9781845690724, 9781845693381, 1420043994, 1845690729, 1845693388 instant download after payment.

No matter how innovative or technologically advanced a new or reformulated food product may be, it will only be a success if it gains widespread consumer acceptance. Ensuring that food product development strategies are consumer-led, therefore, is of importance to the food industry. Consumer-Led Food Product Development describes current state-of-art methods in this area. After an introductory section exploring reasons why food consumers purchase and consume certain products, chapters review the latest advances in two major areas of food product development: consumer research for strategy development and consumer sensory evaluation.