Consumercentric Category Management How To Increase Profits By Managing Categories Based On Consumer Needs Acnielsen by Acnielsen 9780471703594, 0471703591 instant download after payment.

New ideas are emerging – from ''trip management'' to ''aisle management'' to ''customer management.'' Whether a new descriptor emerges to replace ''category management'' is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving.

This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.