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Consumeroriented Business Design The Case Of Airport Management Dr Sonja Sulzmaier Auth

  • SKU: BELL-4265076
Consumeroriented Business Design The Case Of Airport Management Dr Sonja Sulzmaier Auth
$ 31.00 $ 45.00 (-31%)

5.0

48 reviews

Consumeroriented Business Design The Case Of Airport Management Dr Sonja Sulzmaier Auth instant download after payment.

Publisher: Physica-Verlag HD
File Extension: PDF
File size: 12 MB
Pages: 266
Author: Dr. Sonja Sulzmaier (auth.)
ISBN: 9783642575969, 9783790813661, 364257596X, 3790813664
Language: English
Year: 2001

Product desciption

Consumeroriented Business Design The Case Of Airport Management Dr Sonja Sulzmaier Auth by Dr. Sonja Sulzmaier (auth.) 9783642575969, 9783790813661, 364257596X, 3790813664 instant download after payment.

Driven by rapidly changing business environments and more demanding consumers, many organizations are searching for new ways to achieve and retain a competitive advantage. In this context, new strategic frameworks and market reserach designs are needed that allow managers to synchronize the evolution of new offerings with changes in motivational patterns of consumers. This book presents a new strategic framework and the corresponding market reserach design which have already been tested successfully by a large empirical study at Munich airport.The framework has provided considerable input for new offering design and, therefore, the business redesign of organizations meeting future requirements of consumers.

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