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Consumers Towards Marketing Strategies Of Coffee Producers Grzegorz Maciejewski

  • SKU: BELL-38200406
Consumers Towards Marketing Strategies Of Coffee Producers Grzegorz Maciejewski
$ 31.00 $ 45.00 (-31%)

4.3

8 reviews

Consumers Towards Marketing Strategies Of Coffee Producers Grzegorz Maciejewski instant download after payment.

Publisher: Wageningen Academic Publishers
File Extension: PDF
File size: 8.76 MB
Pages: 262
Author: Grzegorz Maciejewski, Sylwia Mokrysz, Łukasz Wróblewski
ISBN: 9789086863525, 9086863523
Language: English
Year: 2020

Product desciption

Consumers Towards Marketing Strategies Of Coffee Producers Grzegorz Maciejewski by Grzegorz Maciejewski, Sylwia Mokrysz, Łukasz Wróblewski 9789086863525, 9086863523 instant download after payment.

This is the first book presenting the relation between coffee producers and consumers of coffee beverages, at marketing management level. Many books offer advice on how to write effective marketing strategies, but only few indicate how to implement them successfully. This book belongs to the second group. The proposed solutions can be applied by coffee producers, but can also be adapted to suit the needs of enterprises operating on other markets. The actual needs of the clients are presented, and the authors show how to implement and control the adopted marketing strategies to satisfy those needs. Valuable assets this book offers are the control system for the execution of the marketing strategy proposed by the authors (based on the Balanced Scorecard), and the aggregate of 38 indicators enabling you to determine the degree of implementation of the marketing strategy adopted by the enterprise.

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