Contemporary Research In E marketing Volume 2 1st Edition by Sandeep Krishnamurthy ISBN 1591408245 9781591408246 by Sandeep Krishnamurthy 1591408245 instant download after payment.

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ISBN 10: 1591408245 
ISBN 13: 9781591408246
Author: Sandeep Krishnamurthy

Contemporary Research In E marketing Volume 2 1st Table of contents:

Part I: Digital Consumer Behavior and Engagement

• Chapter 1: Understanding Online Consumer Decision-Making Processes
  • Cognitive biases in digital environments.
  • The role of reviews, ratings, and social proof.
  • Personalization and consumer choice.
• Chapter 2: The Dynamics of Online Brand Engagement
  • Metrics and measurement of engagement.
  • User-generated content and brand co-creation.
  • Emotional connections in digital spaces.
• Chapter 3: Mobile Marketing and Ubiquitous Commerce
  • Location-based services and proximity marketing.
  • Mobile app engagement and user experience.
  • The convergence of online and offline retail through mobile.
• Chapter 4: The Impact of Artificial Intelligence on Consumer Journeys
  • AI-driven recommendations and personalization.
  • Chatbots and virtual assistants in customer service.
  • Ethical considerations of AI in consumer interactions.

Part II: E-Marketing Strategies and Technologies

• Chapter 5: Advanced Search Engine Marketing (SEM) and SEO Strategies
  • Beyond keywords: semantic search and voice search optimization.
  • Algorithmic changes and adapting SEO tactics.
  • Paid search analytics and optimization.
• Chapter 6: Social Media Marketing: Platform Dynamics and Influencer Strategies
  • Platform-specific content strategies (e.g., TikTok, Instagram, LinkedIn).
  • Micro- and nano-influencers vs. macro-influencers.
  • Measuring ROI in social media marketing.
• Chapter 7: Data Analytics and Marketing Automation
  • Big data in e-marketing: collection, analysis, and insights.
  • Customer Relationship Management (CRM) in digital contexts.
  • Automated marketing workflows and personalization at scale.
• Chapter 8: Content Marketing and Storytelling in the Digital Age
  • Creating engaging digital content formats (video, podcasts, interactive content).
  • Measuring content performance and audience resonance.
  • Narrative transportation theory in e-marketing.

Part III: Emerging Topics and Future Directions in E-Marketing

• Chapter 9: The Metaverse, Virtual Reality (VR), and Augmented Reality (AR) in Marketing

  • Experiential marketing in immersive environments.
  • New advertising models in virtual worlds.
  • Challenges and opportunities for brands.

• Chapter 10: Ethical Considerations and Privacy in E-Marketing

  • Data privacy regulations (GDPR, CCPA) and their impact.
  • Consumer trust and transparent data practices.
  • Ethical AI in marketing and potential biases.

• Chapter 11: Sustainable and Green E-Marketing

  • Promoting sustainable consumption through digital channels.
  • Measuring the environmental footprint of digital marketing.
  • Corporate social responsibility (CSR) communication online.

• Chapter 12: Global E-Marketing and Cross-Cultural Challenges

  • Adapting strategies for diverse international markets.
  • Cultural nuances in online communication.

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