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Contemporary Research In Ebranding 1st Edition Subir Bandyopadhyay

SKU: BELL-4171402

$ 31.00 ~~$ 45.00~~ (-31%)

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Contemporary Research In Ebranding 1st Edition Subir Bandyopadhyay instant download after payment.

Publisher: IGI Global

File Extension: PDF

File size: 6.68 MB

Pages: 378

Author: Subir Bandyopadhyay, Subir Bandyopadhyay

ISBN: 9781599048130, 1599048132

Language: English

Year: 2008

Edition: 1

Product desciption

Contemporary Research In Ebranding 1st Edition Subir Bandyopadhyay by Subir Bandyopadhyay, Subir Bandyopadhyay 9781599048130, 1599048132 instant download after payment.

Marketing over the Internet implies a whole new dimension in which to engage the consumer. To remain successful in todays digital world, companies must harness the power of online marketing to reach the unlimited potential of consumers worldwide.Contemporary Research in E-Branding provides cutting-edge research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications. Combining global perspectives from marketing and Web technology academics and experts into one multidisciplinary reference work, this Premier Reference Source offers researchers, scholars, and practitioners an authoritative view on e-Branding to increase the visibility and success of companies in all business realms.