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Content Strategy For The Web 2nd Edition Kristina Halvorson Melissa Rach

  • SKU: BELL-2583254
Content Strategy For The Web 2nd Edition Kristina Halvorson Melissa Rach
$ 31.00 $ 45.00 (-31%)

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Content Strategy For The Web 2nd Edition Kristina Halvorson Melissa Rach instant download after payment.

Publisher: New Riders Press
File Extension: PDF
File size: 4.64 MB
Pages: 216
Author: Kristina Halvorson, Melissa Rach
ISBN: 9780321808301, 0321808304
Language: English
Year: 2012
Edition: 2

Product desciption

Content Strategy For The Web 2nd Edition Kristina Halvorson Melissa Rach by Kristina Halvorson, Melissa Rach 9780321808301, 0321808304 instant download after payment.

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS
BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn’t help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you’re not sure where to start. How can you realize the value of content while planning for its long-term success?
For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:

  • Understand content strategy and its business value
  • Discover the processes and people behind a successful content strategy
  • Make smarter, achievable decisions about what content to create and how
  • Find out how to build a business case for content strategy
With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.

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